3 Easy Ways to Raise AOV Without Discounts

Hey again, Varun from The eCommerce Marketing Newsletter here.

If you’re relying on discounts to increase order value, you’re playing a dangerous game.

Here are 3 smarter, ethical ways to boost AOV through email, that work across industries and won’t kill your margins.

1. Cross-Sell Based on Cart Behavior

Instead of generic “You might also like…” sections, use smart cross-sells based on the category or value of what's in their cart.

If they add skincare, show the matching moisturizer.

If they buy a camera, offer an SD card or case.

✅ Use dynamic blocks inside abandoned cart or bounce-back flows.
✅ Keep it under $20 extra — impulse buys convert best.

2. Bundle with Purpose

Instead of pushing random bundles, build value-stacking bundles with a clear theme.
Examples:

• “Daily Glow Set” for skincare

• “On-the-Go Travel Kit” for supplements
  Then send a campaign that breaks down the savings, the problem it solves, and the routine it simplifies.
  People don’t want more stuff — they want better solutions.

3. Introduce Tiered Free Shipping

Set thresholds like:

• Free shipping at $50

• Free express shipping at $80
  Mention this in post-purchase flows, pop-ups, and before checkout abandonment.
  The key?
  Use email to remind them what they’re leaving on the table:

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Some Helpful Links

🔧 Watch me build a high-converting email in Figma (step-by-step)
https://www.youtube.com/watch?v=6lhi2mShDLQ

🚀 See how we scaled to $2.2M in 60 days using email alone
https://www.youtube.com/watch?v=-rrKiPdfBGc

🧼 Full guide to cleaning your email list and doubling ROI
https://gamma.app/docs/Clean-Your-Email-List-Watch-Your-Klaviyo-ROI-Jump-0kpirm9dfbhg718

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈