3 Overlooked Email Flows That Print Revenue on Autopilot

Varun from The eCommerce Marketing Newsletter here, let’s talk klaviyo email flows.

Everyone’s talking about welcome flows, abandoned carts, and post-purchase sequences.
But here’s the truth: you can always do more.

If you want to unlock serious customer LTV, repeat orders, and conversions that feel effortless, you need to go deeper into your flow strategy.

Here are a couple flows you may not know about:

Back in Stock Flow, Build Hype Before Inventory Arrives

What it is:
An automated flow that notifies people when an out-of-stock product becomes available again.

Why it matters:
If people signed up for restock alerts, they’re already primed to buy. And yet, most brands only send a one-time blast. Big mistake.

How to set it up:

• Use Klaviyo’s “Back in Stock” trigger

• Add urgency (limited quantity left)

• Personalize based on the product they wanted

Quick win tip:
Include “early access” or “VIP heads-up” language to make it feel exclusive, your click-through rate will skyrocket.

Purchase Anniversary Flow, Turn 1x Buyers into Lifers

What it is:
An annual (or 6-month) reminder email celebrating the date they first purchased from you.

Why it matters:
It’s a chance to say "thank you", re-engage a dormant customer, and subtly reintroduce your brand without being salesy.

How to set it up:

• Trigger based on first purchase date (dynamic)

• Keep it light and celebratory

• Offer an exclusive offer, even a small one (like free shipping or early access to a collection)

Pro tip:
Highlight their original purchase: “You first joined us on [DATE] with this...” — makes it personal.

Bounce-Back Flow, 2 Hours After Purchase While They’re Still in Buy Mode

What it is:
A fast post-purchase flow sent 2 hours after a customer places an order, offering them a complementary product or bundle deal.

Why it works:
They’re still emotionally high from buying. Most brands wait days to send something. You strike while they’re still excited.

How to set it up:

• Trigger: Order placed → Delay: 2 hours

• Show a product that complements what they bought (use dynamic blocks)

• Add social proof or a short “Why this goes perfectly with your order” line

Bonus tip:
Use a limited-time discount (e.g. “Good for the next 6 hours”) to drive urgency without sounding desperate.

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Some Helpful Links

→ Every Core Flow You Need + More
https://gamma.app/docs/Learn-How-To-Create-Thousands-Of-Never-Ending-Buyers-On-Auto-Pilo-aw51ffo88q9evw0?mode=doc

→ Why This 7-Figure Ecom Brand’s Email Marketing Wasn’t Working
https://www.youtube.com/watch?v=P8q_BtqTjbs

→ Infographics vs Long-Form Copy in Email Marketing
https://www.youtube.com/watch?v=_vyWqwVl41c

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈