3 Steps to Lower Your Klaviyo Bill Without Hurting Revenue

Varun from The eCommerce Marketing Newsletter here.

If you didn’t know already, Klaviyo used to charge per send.

Now? It charges based on active profiles, even if they’re not engaging.

That means you could be paying for thousands of ghost subscribers, hurting both your cash and deliverability.

Here’s a 3-step process to slash your bill, without sacrificing sales.

STEP 1: Identify the Ghosts in Your List

Inactive subscribers cost you money and kill your sender reputation.

How to do it:

• Go to Lists & Segments

• Create a segment: “Hasn't opened or clicked in last 90 days”

• Exclude recent buyers from the segment (don’t cut potential repeat customers)

Why this matters:
You want to separate disengaged from dormant. Some can be reactivated, others need to go.

🔁 STEP 2: Run a 3-Email Re-Engagement Sequence

Before you delete unengaged subscribers, give them a final chance to stay.

What to include:

• Email 1: “Still want to hear from us?”

• Email 2: Value reminder or favorite product showcase

• Email 3: “We’re letting go unless we hear from you”

Goal:
If they don’t click or open in these 3 emails, it’s safe to sunset them.

💸 STEP 3: Sunset & Adjust Your Billing Tier

Once the ghosts are gone, time to clean up and save money.

Here’s how:

• Create a Sunset Flow in Klaviyo to remove future unengaged automatically

• Go to your billing settings and confirm you’ve dropped below your old contact tier

• Monitor monthly, this isn’t a one-time fix

Bonus Tip:
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Some Helpful Links

We used this exact process to cut a client’s Klaviyo bill by 32% without losing a cent in revenue, just by removing ghost profiles and automating list hygiene.

Inside the full doc, you’ll get:

• A detailed breakdown of how to spot dead weight on your list

• A 3-email re-engagement sequence (copy/paste ready)

• How to build a proper sunset flow that protects your sender score

• Deliverability best practices that most ecom brands ignore

👉 Grab the full in-depth guide here

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈