$7,575.50 from one email

Varun from The eCommerce Marketing Newsletter here.

Most brands overhype their drop on social... and then pray someone checks their site. But here’s the truth:

👉 Email is where the money is made.

The problem? Most drops get one email… maybe two.

We used a 3-day product drop strategy that stacked excitement, urgency, and story, all sent through email, and banked $7.5K in a day without paid ads or discounts.

Here’s how to copy it.

The Warm-Up (1-2 Days Before Drop)

Goal: Build anticipation and tease the product.

What to send:

• A “Something's coming...” teaser email

• Show close-up sneak peeks or behind-the-scenes content

• Highlight why this drop matters (limited run? New design? High demand?)

Pro tip: Don’t include a CTA. You’re building curiosity, not driving traffic…yet.

Scarcity Follow-Up (Same Day, Later)

Goal: Capture the people who opened but didn’t buy.

What to send:

• A short “Low Stock” or “Almost Gone” email

• Mention what’s actually happening (“Only 32 left” or “XX% sold”)

• Add a customer review or a benefit-focused reminder

Timing: Send 6–8 hours after the drop email to clean up the stragglers.

Launch Day (Drop Email)

Goal: Drive the first wave of purchases.

What to include:

• A bold “It's here” subject line

• Product images + 1-2 key benefits

• Social proof if you have it (“waitlist of 1,400 people” / “selling fast”)

• Strong CTA button above the fold: “Shop the Drop Now”

Avoid: Long storytelling here. Keep it action-driven.

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Some Helpful Links

20+ Plug & Play Email Templates
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Grab 20+ proven templates that actually convert, used in drops, welcome flows, and abandoned carts.
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We Audited a 7-Figure Ecom Brand (Live)
Want to see what’s actually holding brands back from bigger email revenue?
Watch us tear down and rebuild a real 7-figure store’s email game.
🎥 Watch the full audit here

Infographics vs Longform Copy in Ecom Emails
Big blocks of text are dead.
Here’s why smart design beats word count in your emails, and how to make it convert.
📺 Watch the breakdown

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈