Cold Email List?

Varun from The eCommerce Marketing Newsletter here.

If it’s been a while since you sent emails and your open rates have tanked, you probably will notice that your list will feel like a ghost town…

It’s not the end, it’s a signal.

Your list went cold.

Here’s how to warm it back up and turn lost leads into real revenue.

Find Out Who’s Still Alive

Start by identifying who hasn’t opened, clicked, or bought in 60+ days.
Then, separate your list:

• Engaged (keep sending as normal)

• Unengaged (time to rewarm)

Use Klaviyo filters like:
📬 “Has not opened in last 90 days”
🛒 “Has not placed order since X”

This makes it easier to create targeted, respectful re-engagement.

Run a 3-Email Warmup Sequence

Send 3 emails to your cold list before cutting them off.
This is your chance to win them back.

Structure the sequence like this:

1. “Still Want Emails From Us?” (ask them to confirm or click)

2. “What You’ve Missed…” (show new products or bestsellers)

3. “Final Check-In” (use urgency to keep or sunset them)

Make it friendly. Add value. Avoid hard selling.

Improve What Happens After the Click

Maybe your emails weren’t the problem, your landing pages or offers were.
If they click but don’t convert, the issue is post-click.

Here’s how to fix it:

• Update product pages with reviews/social proof

• Offer exclusive bundles or first dibs

• Test a limited-time offer only for returning subscribers

Even if only 5–10% re-engage, those buyers are usually the highest LTV.

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❌ Spending hours on emails that don’t convert…
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❌ Struggling to find templates that truly fit your brand…

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Some Helpful Links

Watch me build a high-converting email in Figma (step-by-step)
👉 https://www.youtube.com/watch?v=6lhi2mShDLQ

See how we scaled to $2.2M in 60 days using email alone
👉 https://www.youtube.com/watch?v=-rrKiPdfBGc

Full guide to cleaning your email list and doubling ROI
👉 https://gamma.app/docs/Clean-Your-Email-List-Watch-Your-Klaviyo-ROI-Jump-0kpirm9dfbhg718

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈