Design Emails That Feel Expensive

Varun from The eCommerce Marketing Newsletter, let’s talk email design.

“Put the CTA above the fold!”

That works… if you’re selling socks. But when your product is high-ticket, your email design should feel as premium as your price.

It’s not about clicks, it’s about confidence. If the design feels rushed or cheap, so does the product.

Let’s walk through how to make sure your emails look and feel like they’re worth every cent.

Ditch Cheap Layouts, Design for Depth

High-ticket buyers need more context. Don’t rush them with a massive "BUY NOW" button upfront.
Instead:

• Use generous spacing — crowded designs = cheap vibes

• Use clean fonts and minimalism — let the brand breathe

• One offer, one goal per email — don’t overwhelm

👉 Action tip: Pretend your email is a luxury watch ad. Would you slam the CTA in their face in the first 2 seconds? No. You build the vibe first.

Above the Fold? Only If You Earn It.

Yes, the CTA can go above the fold, but only if the user already knows your brand well.
For new, expensive offers:

• Lead with aspiration. Use imagery that matches their ideal life.

• Tell a micro-story above the fold (why this matters, who it's for)

• CTA comes after that first "ah, I want this" moment

👉 Action tip: Don’t chase cheap clicks. Chase high-intent ones. Show them why to click, not just where.

Design with Purpose, Not Templates

Templates are helpful, but if it looks like a template, it cheapens the offer.

• Customize layouts to fit the product journey

• Use lifestyle visuals that reflect real use, not mockups

• Use short copy paired with strong visuals for luxury or complex products

• Always mobile-optimize — most of your high-intent users are scrolling on phones

👉 Action tip: Your email should feel like an extension of your website, same tone, same experience.

Want Email Templates That Question The Idea Of Templates?

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How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

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What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈