How to Use Post-Purchase Experience Emails

Varun from The eCommerce Marketing Newsletter here.

Most brands focus on making the sale, then they go silent.

That’s a huge mistake.

The post-purchase period is when your customer is most engaged. If you handle it right, you can build real loyalty and get more repeat sales.

Here’s how to make it happen.

1️⃣ Use Order Follow-Ups to Reduce Buyer’s Remorse

After a customer buys, they often feel a little nervous.
“Did I choose the right product?”
“Will this actually work for me?”
Your post-purchase emails should reassure them.

✅ What to do:
Send a thank you message that confirms their smart choice.
Include tips on how to get the most from the product.
Add delivery updates so they aren’t left wondering.

Example subject line: Your [Product] is on the way,

here’s how to get the best results

2️⃣ Teach Them How to Use What They Bought (and Cross-Sell Smartly)

Once the product arrives, customers want success fast.
If they don’t use it or don’t get results, they won’t buy again.

✅ What to do:
Send an email with a short video guide, care tips, or pro tricks.
Suggest a product that works with what they bought, not a random upsell, but something that helps.

Example subject line: The perfect match for your [Product]

3️⃣ Ask for Feedback and Reviews at the Right Time

A lot of brands send review requests too soon, before the customer even has time to try the product. This feels annoying and gets ignored.

✅ What to do:
Set a delay based on delivery date (not order date).
Send a friendly check-in that asks for honest feedback.
Make it easy to leave a review, one click if possible.

Example subject line: How’s your [Product] treating you?

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Some Helpful Links

Watch me build a high-converting email in Figma (step-by-step)
👉 https://www.youtube.com/watch?v=6lhi2mShDLQ

See how we scaled to $2.2M in 60 days using email alone
👉 https://www.youtube.com/watch?v=-rrKiPdfBGc

Full guide to cleaning your email list and doubling ROI
👉 https://gamma.app/docs/Clean-Your-Email-List-Watch-Your-Klaviyo-ROI-Jump-0kpirm9dfbhg718

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈