Make More From the Same Customers

Hey, Varun from The eCommerce Marketing Newsletter here.

Most brands are chasing new customers daily. But what if your biggest growth came from people who already bought from you?

Email marketing isn’t just for abandoned carts, it’s your most powerful tool to turn 1-time buyers into repeat customers.

Here's how to actually boost LTV using smart email strategy.

Start With Smart Post-Purchase Flows

Your job isn’t done after the first sale. It’s just starting.
A great post-purchase flow builds trust, teaches product usage, and sets up the next sale.
Here’s what to include:

• An order confirmation email that feels human

• A product care/use email (for value)

• A cross-sell email based on what they bought

• A review request that also offers value

💡 Action Step: Map 3 emails after every first purchase. Don’t sell immediately, earn the second one.

Build “Milestone” Flows for Loyalty

People love to feel seen. Use that to your advantage.
LTV increases when customers feel appreciated. Use milestone flows like:

• “6 Months Since Your First Order”

• “You’ve Ordered 3 Times, You’re a VIP Now”

• “Your Birthday Month = Secret Discount”

📈 Pro Tip: These don’t just make people feel good, they drive emotional loyalty, which turns into repeat sales.

Section 3: Don’t Treat Everyone the Same, Segment by Behavior

Want high LTV? Talk to each customer differently.
Use Klaviyo (or your ESP) to segment based on real behavior:

• Repeat buyers vs. one-timers

• Discount lovers vs. full-price customers

• Product categories they buy most

🎯 Tactical Move: Send more frequent offers to VIPs, but don’t over-send to new buyers still warming up.

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Some Helpful Links

How To Create A HIGH Converting Post-Purchase Flow —> gamma.app/docs/How-To-Create-A-HIGH-Converting-Post-Purchase

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈