Making More Revenue with Precision Timing

Stop "Feel like it" With Your Emails

Author

Varun Oshi
June 27, 2025

The eCommerce Marketing Newsletter

Varun from The eCommerce Marketing Newsletter here!.

Most eCom brands blast emails whenever they “feel like it.”

But your revenue is hidden inside the when, not just the what.

Let’s talk about 3 advanced, underused timing strategies to send emails your customers actually open and buy from.

Understand Purchase Timing (Don’t Just Guess)

Most brands follow advice like “Tuesday at 10AM”, that’s generic.
Here’s a better way:

  • Pull purchase timestamp data from Klaviyo

  • See when your customers actually buy (ex: weekends? evenings?)

  • Segment accordingly (night owls vs. early birds)

  • Match campaign sends to behavior, not best-practice blog posts

📌 Action Step: Create 2 segments based on "time of purchase" to test performance.

Delay Flows Intentionally (Yes, Really)

Not every flow needs to hit instantly. Timing = psychology.

  • Bounce-back offers: 1–2 hours after purchase = they’re still in “buy mode”

  • Review requests: 7–10 days later, after they’ve used the product

  • Upsells: 3–5 days after delivery = great for reactivation

Most brands send too soon or too late. The right delay = more trust = more revenue.

📌 Action Step: Revisit flow timing delays and test based on delivery or usage timelines.

Campaign Clustering Beats Random Sending

Instead of randomly sending 3 emails a week, structure your calendar into clusters:

  • 2–3 day focused windows around an offer or drop

  • Send reminder, social proof, urgency, then back off

  • Builds momentum without overwhelming the list

You’ll see better engagement + less fatigue.

📌 Action Step: Build your next campaign as a 3-email cluster, not just a single send.

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How I Can Help

  1. Interested in having us handle your email & SMS marketing fully done for you

    Schedule a call here: runjmedia.com

  2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

    Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.