Most Brands Bleed Sales in Their Checkout Flow

Hey there, Varun from The eCommerce Marketing Newsletter here.

Here’s the harsh truth:

You’re not losing sales because people “changed their mind.”

You’re losing them because your abandoned checkout flow isn’t doing its job.

Most flows just send one generic reminder.

But what if you could win back 20–30% more abandoned checkouts — automatically?

Here are 3 secrets that turned abandoned carts into a profit center:

🎯 SECTION 1: Delay Your First Email — Don’t Be Desperate

Most brands send a reminder within 5–10 minutes. For most cases, t

hat’s too soon.

What works better:
Wait 30–45 minutes before sending the first email. That gives them time to think, but not forget.

Pro tip:
Make that first email feel like a casual check-in, not a hard sell. Subject line example:

👀 SECTION 2: Use Visual Reminders of the Product

People forget what they left behind, show it again, clearly.

What to include:

• Big, clean product image (with white or branded background)

• Name, price, and maybe 1 review quote

• “Finish your order” button, above the fold

Bonus tip:
Use dynamic blocks to insert cross-sells based on what’s in their cart. Sometimes they’ll return just for those.

💬 SECTION 3: Add Real-Life Objection Handling

You already paid to get them to the checkout.
Now your emails need to handle objections like a real sales rep would.

How to do it:

• Email 2 or 3: “Is something holding you back?”

• Add 1–2 FAQs (e.g. shipping, sizing, returns) right in the email body

• Use customer testimonial images/screenshots for social proof

Copy tip:
Instead of "Still want this?", try:

Email Template Showcase

Want 180+ mix & match email templates just like what you see?

So you can avoid:

❌ Spending hours on emails that don’t convert…
❌ Fixing cheap VA mistakes instead of saving time…
❌ Struggling to find templates that truly fit your brand…

Generate 10,000+ Unique Emails in just minutes, Click here ⬅️

Some Helpful Links

✅ Want to Recover 400% More Abandoned Carts on Autopilot?

Steal our exact abandoned checkout strategy used across 7-figure brands.
→ Read the Full Guide

🚀 From $0 to $2.2M in 60 Days — Full Email Strategy Breakdown

See how we built a brand from scratch using email marketing (no ad spend).
→ Watch the Full Case Study

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈