Not All Emails Are Equal

Varun from The eCommerce Marketing Newsletter here.

When growing your email list, it’s easy to chase volume. More signups = better results… right?

Not always. The way you incentivize someone to join your list determines how likely they are to actually buy.

Here’s a breakdown of the 3 core types of list growth offers, and which ones to use depending on your goals.

High-Quality Offers – Attract Future Customers

What it looks like:
“Get $10 off when you buy this bundle.”
“Get exclusive member-only perks after your first purchase.”

Why it works:
These offers require someone to already have intent. You’ll get fewer signups — but they’ll be more likely to buy and stay long term.

Best for:

• Building a premium list

• Brands with limited inventory or high LTV

• Driving revenue, not just signups

Pro Tip:
Use clear, purchase-tied incentives. Even something like “VIP club members get first dibs” builds exclusivity.

Medium-Quality Offers – Balanced Growth

What it looks like:
“Get 10% off your first order”
“Free shipping when you join our list”
“$5 off if you sign up today”

Why it works:
It strikes a balance. People are still price-aware and have some interest — but might need a little nudge. You’ll grow steadily, and most leads will still be warm.

Best for:

• New brands

• DTC businesses building out flows

• Campaign-focused stores that need volume and revenue

Pro Tip:
Add a “why” to your offer: “We reward new subscribers with 10% off” converts better than a plain discount.

Low-Quality Offers – Big List, Low ROI

What it looks like:
“Win a free iPhone!”
“Download this unrelated eBook!”
“Enter to win a $100 gift card, no purchase needed”

Why it hurts:
You’ll get the most emails… but most people are there for the freebie. They won’t buy. They’ll hurt your deliverability. And they’ll probably unsubscribe fast.

Best for:

• Vanity metrics

• Giveaways where brand awareness is the only goal

• Building retargeting audiences (but not high LTV)

Pro Tip:
If you run giveaways, segment those leads immediately. Don’t drop them into your regular list, use a separate re-engagement flow.

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Some Helpful Links

🎥 Watch this free breakdown on the science behind high-converting pop-up forms:
Watch Now

🎥 Curious how we used strategic list growth to go from $0 to $2.2M in just 60 days using email alone?:
Watch the Strategy in Action

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈