Plan better, sell more

Welcome back, Varun from The eCommerce Marketing Newsletter here.

If you’re launching emails week-to-week with no clear direction, you’re not alone.

But the most successful brands don’t “wing it”, they plan campaigns in advance, tie them to product drops, seasonality, and customer behavior.

Here’s how to structure your calendar so your team stops scrambling, and starts scaling.

📅 Map Out the Non-Negotiables

Start with the “anchor points”—these are events that happen no matter what:

• Product launches

• Holidays

• Brand milestones (anniversaries, collabs, etc.)

• Promotional events (like clearance or seasonal sales)

💡 Tip: Use Google Sheets, Notion, or Trello to create a visual 3-month calendar. These are your content “pillars” where emails must go out.

Example:

• June 10 → Summer Collection Launch

• July 1 → 4th of July Sale

• Aug 15 → End of Season Clearance

🧩 Fill in the “Revenue Gaps”

Once your key moments are slotted, it’s time to plan revenue-driving campaigns in the gaps.
This is where most brands miss out—by only sending when there's a sale. Don’t do that.

Here’s what you can insert:

• Educational emails (e.g., “How to style your summer fit”)

• UGC & reviews (build trust, boost conversion)

• Behind-the-scenes storytelling

• Product focus emails (e.g., 1 SKU highlight)

💡 Format:
Use a consistent cadence like:

• Monday = Education

• Thursday = Product Feature

• Sunday = Promo (if applicable)

🛠 Build Campaigns in Batches (Not Chaos)

The key to sticking with the calendar? Pre-build campaigns in 2-week or 4-week sprints.
You’ll never fall behind if you have your:

• Copy

• Design

• Segment logic
  ...ready ahead of time.

System = Consistency = Cash.

✅ TL;DR Actions You Can Take This Week:

• Create your next 8-week campaign calendar

• Slot in all fixed events

• Add in 2-3 value-driven gaps per month

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Some Helpful Links

Auditing a 7-Figure Ecom Brand
Watch how we break down what’s working (and what’s losing money) in this full email audit of a 7-figure store:
👉 Watch the audit now

LIVE A/B Test Breakdown for an 8-Figure Brand
See the real results of a live split test on an 8-figure brand, design, timing, subject line, and all:
👉 Watch the live A/B test breakdown

Make More Money From Every Product Drop
Copy the exact strategy we use to bank over 105k on launch day, without spending more on ads:
👉 Watch the product drop strategy

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈