The 80/20 Rule

Back again with another email it’s Varun from The eCommerce Marketing Newsletter.

If you’re leaving money on the table with email, let’s fix that. Here’s a simple breakdown of three ways to drive more revenue—fast.

A lot of it is just focusing on the 20% of effort that push 80% of results. (if you’re familiar with the 80/20 rule)

Here is the 20%:

1. Focus on Core Flows 🔄

Your automated flows are the foundation of your email revenue. If they aren’t optimized, you’re missing out on sales 24/7.

The must-have flows:
📩 Welcome Flow – Capture and convert new subscribers.
🛒 Abandoned Cart Flow – Recover lost revenue by reminding shoppers to complete their purchase.
💌 Post-Purchase Flow – Drive repeat orders and referrals.
⚡ Winback Flow – Re-engage inactive customers and bring them back to buy again.

👉 Pro Tip: Audit your flows regularly. Even small tweaks (like subject lines or send delays) can improve conversions.

2. Optimize Your Pop-Up for More Emails 📈

Your email list is only as good as how many qualified leads you bring in. A poorly optimized pop-up means fewer emails, fewer customers, and less revenue.

✅ What works:
✔ A clear, irresistible offer (10% off? Free shipping?)
✔ A 2-step form (email first, phone number second—less friction)
✔ A mobile-friendly design that doesn’t annoy users

📊 Before & After: Pop-Up Optimization Impact
(Imagine a bar chart showing an increase in opt-ins after pop-up optimization)

👉 Pro Tip: Test different headlines and incentives to see what converts best.

This is what an optimized

pop up looks like:

3. Send 3-4 Campaigns/Week 📬

Most brands don’t email enough. Sending once a week? You’re missing easy revenue.

Here’s how to structure a high-performing weekly campaign plan:
📅 Monday: Educational content (tips, how-to guides)
📅 Wednesday: Product spotlight or bestsellers
📅 Friday: Social proof (reviews, testimonials, UGC)
📅 Sunday: Exclusive offer or VIP early access

👉 Pro Tip: Segment your list. Not every subscriber should get every email—tailor content to their behavior and interests for higher engagement.

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Some Helpful Links

👉 Learn to set up core flows here

👉 Learn to set up abandoned checkout (video form)

👉 Learn about pop-ups & campaigns here

Reply to this email if you have any questions or any content you want covered in the future!

Warmly,

Varun

P.S. If your ecommerce brand is doing more than $50k each month and you're interested in a free email strategy consultation with me, schedule a call here »