The Secret to Scaling Without Sending More Campaigns

Varun from The eCommerce Marketing Newsletter here.

Most brands think scaling email marketing means sending more campaigns, more often.

But what if the real growth lever wasn’t in your weekly sends, but in the automations you set once and optimize forever?

Today, let's dive into building evergreen flows that grow as you grow.

Section 1: Start With Behavior, Not Triggers

Most people create flows based on timing — like "send an email 1 hour after cart abandonment."
Instead, build flows around behavioral signals that predict buying intent.

Examples you can set up today:

• Viewed product multiple times but no add to cart = send social proof email.

• Added to cart but didn’t initiate checkout = send urgency + offer reminder.

• Initiated checkout but didn’t complete = send emotional objection handling.

👉 Action step:
In Klaviyo, create custom event splits based on behaviors inside your flows, not just time delays.

Section 2: Layer Your Flows, Don't Stack Them

A mistake brands make: having flows compete against each other.
Example: a welcome flow and a browse abandonment flow hitting the same person.

Fix it with flow layering:

• Map out your customer's journey across ALL flows.

• Set priorities (example: checkout abandonment > welcome flow > newsletter flow).

• Use conditional splits or flow filters in Klaviyo so only the highest priority flow runs first.

👉 Action step:
Audit your automations today:
Ask, "If a customer is in two flows, which one should win?"

Section 3: Build Dynamic Paths Inside Flows

Most flows are a straight line.

Great flows are dynamic journeys that change based on what the customer does next.

How to do it:

• If someone buys, immediately exit them from all nurture paths and enter a post-purchase sequence.

• If someone ignores emails, shift them to a "re-engagement" track inside the same flow.

• If they click but don’t buy, send more aggressive conversion emails.

👉 Action step:
Use Klaviyo’s trigger splits and conditional branches to create multiple live paths inside every important flow.

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Some Helpful Links

Want to see examples of automations that added $2.1M+ to an eCom brand?

Check out the free breakdown here: Get the full breakdown 🚀

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈