Want Emails That Actually Convert?

Value bomb here, but again hey, Varun from The eCommerce Marketing Newsletter.

You can have the best offer in the world…

But if your design is messy, confusing, or just plain boring, your emails won’t make money.

Here are 3 practical tips to design emails your customers love to click.

Btw if you wanna skip to the good stuff, here’s the full video on it!

Above the Fold Should Build Curiosity

Don’t waste the top of your email with a huge logo or fancy image.
That space is gold. Use it to hook attention.

Try this:

• Add a short headline that creates curiosity

• Include a subheading that hints at what’s inside

• Use a clear CTA that makes people want to scroll or click

Example:
“Back in stock for 12 hours”
“100+ people joined the waitlist. You’re getting first dibs.”

Don’t Design Like a Poster

Email ≠ Instagram ad. Keep it functional. Clean. Easy to read.

Do this instead:

• Use short blocks of text

• Stick to 1 or 2 fonts max

• Use high-contrast colors for buttons (no ghost buttons)

Pro tip:
Your design should guide the eye. Think in sections, headline, benefit, image, CTA.

Test Mobile First, Always

Most people open your emails on their phone.
A beautiful desktop email that breaks on mobile = lost sales.

Quick checks before you send:

• Is the font size readable?

• Are buttons big enough to tap?

• Is spacing consistent?

Use a tool like Figma to preview and plan it properly before you build in Klaviyo.

Want to see how to design high-converting emails from scratch in 2025?

Watch the full step-by-step design breakdown here (no fluff):
🎥 Watch Now

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How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈