Why Your Email Revenue Plateaued

Varun from The eCommerce Marketing Newsletter back again.

If you’ve been sending emails weekly (or daily) but aren’t seeing revenue scale with effort…you’re not alone.

Most brands hit a ceiling not because of what they send… but how they think about email as a system.

This isn’t about writing better copy or testing subject lines.

Here’s what actually moves the needle:

1. Micro-Segment by Intent, Not Just Opens

Stop chasing "engagement." Start tracking revenue predictors.

Rather than segmenting by open/click behavior, identify revenue signals like:

• Viewed product but didn’t buy (past 7 days)

• Bought high-margin item once but never again

• Uses discount codes frequently vs. never

💡 Build micro-flows or suppressions for these segments. Why send a 15% off t

o someone who only buys at full price?

2. Rethink the Cadence by LTV Tier

Not all customers deserve the same calendar.

If someone’s LTV is $300+, a single welcome flow + weekly campaign won’t cut it.
You need:

• Dynamic post-purchase education (tailored to what they bought)

• Tiered upsell triggers based on product lifecycle

• Personal emails from the founder at $500+ LTV (these convert incredibly well)

💡 LTV-based flow prioritization should guide your entire Klaviyo hierarchy.

3. Replace Campaigns with Evergreen Hybrids

Turn your best campaigns into automated assets.

Look at your last 10 high-converting emails. Ask:

• Can this angle/product be evergreen?

• Can I rebuild it into a 6-month reactivation flow?

• Can I retarget recent engagers with it 30 days later?

💡 Campaigns = testing ground. Flows = compounding machine. Most brands stop at the test.

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Some Helpful Links

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How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈