Your Best Send Time?

Welcome back, Varun from The eCommerce Marketing Newsletter here.

Most blogs will tell you “Tuesdays at 10 AM” is the best time to send emails.

But let’s be real: your customers aren’t “most people.”

They're a mix of night scrollers, weekend shoppers, and mid-morning lurkers.

So here’s how to ditch the generic advice and find what actually works for your brand.

1. Track Real Engagement Times

Pull your Klaviyo data and track:

• When people open emails

• When they click

• When they buy

Then look for patterns.

Are your top customers night owls? Do buyers convert more at lunchtime?
This data is already in your account — you just have to look.

2. Segment by Behavior, Not Just Demographics

Forget sending the same email to everyone.
Create segments like:

• 🦉 Late-Night Engagers (opens/clicks after 8 PM)

• 🌞 Morning Buyers (placed orders between 6 AM – 11 AM)

• 🛍️ Weekend Window Shoppers

Now you can match your send times to their actual behavior, not some blog post.

3. Optimize for Revenue, Not Open Rate

Open rates are nice, but revenue pays the bills.

An email that gets a 30% open rate but barely sells? Waste.

An email with a 15% open rate but converts like crazy? Winner.

Test timing based on sales per send — not vanity metrics.

4. Test, Track, and Double Down

Once you’ve got your behavioral segments, send A/B tests at their “likely” open windows vs. your default send times.

Compare performance not just by opens — but by clicks and conversion.

Double down on what drives revenue, not what looks good on a dashboard.

Email Template Showcase

Want 180+ mix & match email templates just like what you see?

So you can avoid:

❌ Spending hours on emails that don’t convert…
❌ Fixing cheap VA mistakes instead of saving time…
❌ Struggling to find templates that truly fit your brand…

Generate 10,000+ Unique Emails in just minutes, Click here ⬅️

Some Helpful Links

1. From $18 to $53K in 90 Days
▶️ Watch how we scaled email revenue in just 3 months
YouTube

2. 2-Hour Free Email Marketing Course
📚 Everything you need to scale email from 0–7 figures
Watch Now

3. $2.1M in 60 Days (Email Only)
🚀 No ads. No fluff. Just email. See the full breakdown:
Read the Case Study

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈